Friday 29 November it's black Friday even in Milan... ready?

Also in Milan, one of the world’s most renowned fashion destination, “Black Friday” comes. On 29 November the streets of Milan will fill up with people looking for the best purchase.

Many shops, designer stores, unique boutiques will join the initiative with big discounts… and very important: discounts on the current collections, not the old ones!


The true story behind “Black Friday” has dark roots, it is not as a good day as retailers might have you believe. It was a stock market catastrophe in the USA (1869), after a period of great speculation the price of gold drop down and the markets crashed. After that, the expression was used in Philadelphia to describe the traffic congestion accompanying the start of the Christmas shopping days. Nowadays the Black Friday has another meaning, all in the word it’s the biggest bargain of the year!

People celebrate the start of the holiday shopping! Let’s discover the most stylish streets of Milan, like Corso Buenos Aires in the gay district or Via Monte Napoleone

Photo Roberto Chiovitti


Photo Roberto Chiovitti


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